Our Services

Get customized research plans to discover unmet user needs and unlock your market's untapped potential. Understanding how your users' needs evolve allows you to anticipate trends and stay ahead of the competition. This insight enables you to make strategic decisions that drive innovation and growth.

Qualitative User Research

Getting meaningful insights starts with quality research to understand your customers.

  • Card sorting: This method helps understand how users categorize information by having them group topics written on cards, revealing their mental models and informing website or app information architecture.

  • Tree test: A tree test evaluates the findability of information within a website's or app's navigation structure by asking users to locate specific items, revealing if the hierarchy makes sense.

  • User experience testing: UX testing involves observing users interact with a product or prototype to identify usability issues, gather feedback, and improve the overall user experience.

Audience Segmentation and Insights

Understand and organize meaningfully with informed audiences and segmentations through qualitative data.

  • Survey design & collection: This process involves crafting comprehensive and targeted surveys for marketable customers.

  • Survey analysis: Comprehensive surveys require complex analyses.

  • Segments & audiences: Get high-quality segments or audiences that provide rich insights into improving customer interactions.

Competitive Testing

Two people looking at a computer

Know where you sit in the market and what your competitors are doing well.

  • Competitive user test: Observe users interacting with your and your competitors' products or interfaces, revealing comparative usability strengths and weaknesses.

  • Competitive messaging overview: A review and analysis of how competitors communicate their value propositions, brand messaging, and key features to their target audiences.

  • Competitive offerings overview: A comprehensive evaluation of your competitors' products, services, and features, identifying their strengths, weaknesses, and market positioning.